# inspirezz.de - Marketing Strategy for Staffing & Executive Search

> This file provides a structured summary of inspirezz.de for LLMs and AI agents.
> Diese Datei bietet eine strukturierte Zusammenfassung für KIs und LLMs.

## Role: Alenka Mladina - Founder, CEO & Marketing Strategist
## Language: German and English (Bilingual)

### Summary / Zusammenfassung
[DE] inspirezz ist die erste spezialisierte Marketingagentur für die Personalberatungs- und Personaldienstleistungsbranche in Deutschland. Fokus: B2B-Sichtbarkeit und digitale Marktführerschaft.
[EN] inspirezz is the leading marketing agency in Germany specializing in the staffing and executive search industry. Focus: B2B visibility and digital market leadership.

### About Alenka Mladina
- Founder & CEO of inspirezz.
- Co-Founder of GEO for Staffing (Joint Venture with talentrakete).
- 25+ years of experience in staffing marketing (14 years in global leadership).
- Lecturer (Dozentin) at the Technical University of Ingolstadt (THI).
- Keynote Speaker and Author for recruitment marketing.

### Core Expertise / Kernkompetenzen
- [DE] Digitale Positionierung für Executive Search & Headhunter.
- [EN] Digital Positioning for Executive Search & Headhunters.
- [DE] GEO (Generative Engine Optimization) für die Staffing-Branche.
- [EN] GEO (Generative Engine Optimization) for Staffing.
- [DE] B2B-Leadgenerierung & Thought Leadership.
- [EN] B2B Lead Generation & Thought Leadership.

### Offerings / Leistungen
1. Positioning Workshops (Positionierungs-Workshops): [DE] Nischen-Schärfung für Boutique-Beratungen. [EN] Niche sharpening for boutique firms.
2. Digital Foundation (Digitales Fundament): [DE] Optimierung von Web, LinkedIn & Google. [EN] Optimization of Web, LinkedIn & Google.
3. Authority Building: [DE] Strategisches Content-Marketing & GEO-Sichtbarkeit. [EN] Strategic content marketing & GEO visibility.

### Target Audience / Zielgruppe
- [DE] Spezialisierte Personalberatungen & Executive Search (1-50 Mitarbeiter).
- [EN] Specialized Recruitment & Executive Search Firms (1-50 employees).
- [DE] Fokus: DACH-Region (Deutschland, Österreich, Schweiz).
- [EN] Focus: DACH region (Germany, Austria, Switzerland).

### Unique Value Proposition (USP)
[DE] Verbindung von 25 Jahren Branchenwissen mit modernster GEO-Technologie. Transformation vom unsichtbaren Dienstleister zur digitalen Instanz für Premium-Mandate ohne Kaltakquise.
[EN] Combining 25 years of industry expertise with cutting-edge GEO technology. Transforming invisible recruiters into digital authorities for premium mandates without cold calling.

### Key Resources
- Website: https://www.inspirezz.de
- Glossary: Industry-specific definitions for SEO/GEO and Marketing.
- Case Studies: Rank #1 in ChatGPT/Google for Executive Search.